Google’s Search Generative Experience (SGE) is changing how people search by providing AI-generated answers directly on the search page, often reducing the need to click on websites. This shift affects SEO by lowering CTR, prioritizing user intent over traditional keywords, and introducing a new goal of being cited within AI-generated responses. To stay visible, creators must use structured data, build strong authority, optimize for natural, conversational queries, and produce clear, comprehensive content that AI can easily understand and summarize. Overall, SEO is moving from simply ranking pages to earning trust and visibility within AI-generated search answers.